Here's a conversation that happens in every growing business, usually around 3 PM on a Wednesday when someone's drowning in spreadsheets:
"We're overwhelmed. We need to hire someone."
It's the default response to volume. More work? More people. Simple math, right?
Not so fast. What if that instinct — the one that feels so obvious — is actually costing you money, flexibility, and sanity? What if the answer to "we need help" isn't always "we need a person"?
The true cost of that new hire
Let's talk about what hiring actually costs. It's not just salary.
According to SHRM research, the average cost-per-hire runs about $4,700 before the person even starts. Then there's the real math: benefits, payroll taxes, equipment, and overhead typically push total employee cost to 1.25 to 1.4 times the base salary.
So that $60,000 hire? You're really looking at $75,000 to $84,000 annually. And that's before we talk about:
- Training time. Someone has to teach them. That someone has their own job to do.
- Ramp-up period. Most roles take 3-6 months before the new hire is fully productive.
- Management overhead. More people means more one-on-ones, more coordination, more context-switching for managers.
- Turnover risk. Gallup research shows replacing an employee costs 50-200% of their annual salary. And people leave. They always leave eventually.
None of this means hiring is wrong. But it does mean the "we need someone" reflex deserves more scrutiny than it usually gets.
The automation alternative
Now consider the alternative: instead of hiring someone to do repetitive work, you build a system to do it.
Automation doesn't get sick. It doesn't need PTO. It doesn't have a bad day, forget a step, or decide to pursue its passion for pottery in Vermont. It just... runs.
And here's the kicker: according to the Asana Anatomy of Work Index, knowledge workers spend roughly 60% of their time on "work about work" — coordination, searching for information, repetitive administrative tasks. That's not the creative, strategic, relationship-building work humans are uniquely good at. That's the work machines were made for.
The question isn't "can we automate this?" It's "should a human be doing this at all?"
When hiring is still the right call
To be clear: we're not saying never hire. Some work genuinely requires humans.
Hire when the work requires:
- Judgment in ambiguous situations. Algorithms struggle with "it depends."
- Relationship building. Clients want to talk to people, not chatbots. (Well, most of them.)
- Creative problem-solving. The kind where you need to ask "what if we tried something completely different?"
- Leadership and management. Someone has to set direction, coach the team, make the hard calls.
- Handling exceptions. When the edge cases are the whole job.
If the role is fundamentally about navigating complexity, building trust, or making decisions that require human intuition — hire a human.
When automation wins
But if the work looks like this? Think twice before posting that job listing.
Automate when the work involves:
- Moving data between systems. Export from here, import to there, repeat forever.
- Scheduled reporting. The same report, same format, same recipients, every Monday.
- Rule-based decisions. If X, then Y. Every time. No exceptions.
- High-volume, low-complexity tasks. Processing invoices, sending reminders, updating records.
- Anything you've documented in a step-by-step checklist. If you can write it down, you can probably automate it.
The pattern here is predictability. When the work follows clear rules and doesn't require judgment, automation doesn't just match human performance — it exceeds it.
The math that changes everything
Let's make this concrete.
| Factor | New Hire | Automation |
|---|---|---|
| Year 1 Cost | $75,000 - $85,000 | $15,000 - $40,000 |
| Year 2+ Cost | $75,000+ (with raises) | $3,000 - $10,000 maintenance |
| Time to Full Productivity | 3-6 months | Immediate after deployment |
| Availability | ~1,800 hours/year | 8,760 hours/year (24/7) |
| Error Rate Under Fatigue | Increases over time | Consistent |
| Turnover Risk | Yes (costly) | No |
The numbers vary by industry and solution, but the pattern holds: automation often costs a fraction of a salary in year one, and dramatically less in subsequent years. Deloitte's research on RPA implementations shows most organizations see ROI within 6-12 months.
That's not a marginal improvement. That's a fundamentally different cost structure.
The hybrid approach: automate the boring, elevate the humans
Here's where it gets interesting. The best outcomes aren't "automate everything" or "hire for everything." They're hybrid.
The pattern that works:
- Identify the repetitive, rule-based portions of a role
- Automate those portions
- Redeploy human time to higher-value work
- Hire for the work that genuinely requires human judgment
Instead of hiring a data entry specialist, automate the data entry and have your existing team focus on data analysis. Instead of hiring another customer service rep to handle password resets, automate the resets and let your team handle the complex issues that actually need human empathy.
The goal isn't fewer humans. It's humans doing human work.
When you automate the repetitive parts of a job, you don't eliminate the role — you elevate it. The person who used to spend 60% of their time on data entry can now spend that time on strategy, relationships, and problem-solving.
Real examples: roles transformed
Before: Accounts payable clerk processing 200 invoices/week manually After: Automated invoice processing with human review only for exceptions. Same person now handles vendor relationships and payment strategy.
Before: Marketing coordinator manually pulling campaign reports from five platforms every Monday After: Automated dashboard updates overnight. Coordinator now analyzes trends and recommends optimizations.
Before: HR assistant scheduling interviews, sending reminders, collecting feedback forms After: Automated scheduling and reminders. Assistant now focuses on candidate experience and onboarding improvements.
In each case, the work didn't disappear. It transformed. The humans got promoted from "task executor" to "judgment provider."
The decision framework
So how do you know when to hire vs. automate? Here's a simple framework:
Ask these questions about the work:
- Is it predictable? Does it follow clear rules, or does it require reading situations?
- Is it repetitive? Does it happen the same way every time, or is every instance different?
- Is it high-volume? Is there enough of it to justify building a system?
- Does it require human connection? Would a customer or colleague be upset if a machine did this?
- What's the cost of errors? Can mistakes be caught and corrected, or are they catastrophic?
The scoring:
- Predictable + Repetitive + High-volume + No human connection needed + Low error cost = Automate
- Unpredictable + Variable + Requires judgment + Human connection matters + High error cost = Hire
- Mixed answers = Hybrid approach (automate what you can, hire for the rest)
The uncomfortable truth
Here's the part no one wants to say out loud: some roles exist because no one thought to question whether the work should be done by a person.
That's not an argument for mass layoffs. It's an argument for being intentional about how you grow. Every time you default to "let's hire someone," you're committing to an ongoing expense, a management burden, and a dependency on a specific person showing up and performing.
Sometimes that's exactly right. Sometimes it's exactly wrong.
The companies that win aren't the ones who hire fastest or automate most aggressively. They're the ones who ask the right question first: "What kind of work is this, really?"
What to do Monday morning
If you're staring at a growing workload and reaching for that job posting, pause. Try this instead:
- List the tasks that are driving the need for help
- Categorize each one: judgment-required vs. rule-based
- Estimate the volume of each task type
- Price out both options: hiring vs. automation
- Consider the hybrid: what if you automated 60% and hired for the remaining 40%?
You might find that the $80,000 you were about to spend on a new hire could instead fund automation that handles 80% of the work — plus a part-time specialist for the exceptions — with money left over.
Or you might find that the work genuinely needs a human, and you should hire with confidence.
Either way, you'll have made the decision intentionally. And that's worth more than any automation could ever save you.
Entvas Editorial Team
Helping businesses make informed decisions



