Why we're all-in on AWS (and what that means for our clients)

"Do you work with Azure?"

We get this question regularly. The answer is: No.

Not because we couldn't. Not because Azure isn't a capable platform. But because being excellent at one thing beats being mediocre at three.

We're all-in on AWS. Exclusively. By design.

Here's why — and why that choice makes our clients better off.

The multi-cloud vs. single-cloud debate

There's a popular narrative in the technology industry that businesses should use multiple cloud providers. The argument goes: Avoid lock-in. Hedge your bets. Use the best service from each platform.

It sounds reasonable. In practice, for most businesses, it's a mistake.

Multi-cloud adds complexity without proportional benefit:

• Different security models to manage
• Different APIs and tools to learn
• Different billing systems to track
• Different reliability patterns to understand
• Integration headaches between platforms

Multi-cloud expertise is shallow by necessity:

• No team can be deeply expert in AWS and Azure and Google Cloud
• You end up with surface-level knowledge across all
• Complex problems require deep knowledge you don't have

Multi-cloud "flexibility" is largely theoretical:

• Most workloads don't actually move between clouds
• The effort to make something portable often exceeds the cost of lock-in
• "Vendor flexibility" becomes an expensive abstraction

For enterprises with massive scale and specialized needs, multi-cloud can make sense. For most growing businesses, it's complexity without payoff.

Why we chose AWS

We could have specialized in any major cloud. We chose AWS deliberately. Here's the reasoning:

Market leadership

AWS is the cloud market leader by a significant margin. More businesses run on AWS than any other platform. More services exist. More tooling exists. More expertise exists.

This isn't just bragging rights. Market leadership means:

• Proven at scale. The most demanding workloads in the world run on AWS.
• Comprehensive ecosystem. Whatever you need to do, AWS has a service for it.
• Talent availability. More engineers know AWS than any other platform.

Breadth and depth of services

AWS has over 200 services spanning compute, storage, databases, machine learning, IoT, and more. When clients need something, AWS almost always has a purpose-built solution.

This matters because purpose-built services are:

• Faster to implement than custom solutions
• More reliable than cobbled-together alternatives
• Cheaper to operate than running your own

Innovation pace

AWS releases thousands of new features and services every year. Whatever the next technology trend is — AI, edge computing, quantum — AWS is investing heavily and shipping early.

Our clients benefit from that innovation without waiting for us to learn a new platform.

Reliability track record

Amazon runs its own massive e-commerce business on AWS. They have overwhelming incentives to keep it running. The reliability, while not perfect (nothing is), is exceptional.

When something does go wrong, AWS's transparency and response are industry-leading.

What specialization means for our work

Focusing exclusively on AWS changes how we work — and what we can deliver:

Deeper expertise

We don't just know AWS. We know it deeply.

• We understand the nuances of different service configurations
• We recognize patterns that lead to problems before they happen
• We know the workarounds for limitations and edge cases
• We stay current with new services and features

When a complex problem arises, we've usually seen something like it before.

Faster delivery

Expertise compounds. When we've architected dozens of similar systems, the 47th one goes faster than the first. We're not learning on your dime. We're applying proven patterns.

Projects that might take others months to figure out, we've already figured out.

Better architecture

Deep expertise means better architectural decisions. We know when to use:

• Lambda vs. ECS vs. EC2
• DynamoDB vs. RDS vs. Aurora
• S3 storage classes and lifecycle policies
• Cost optimization strategies that actually work

These decisions have long-term implications. Getting them right early saves significant money and pain later.

Confidence in recommendations

When we recommend an approach, we're not guessing based on documentation we just read. We're recommending based on experience with real systems in production.

Our recommendations come with context: "We've done this before. Here's what to expect. Here are the tradeoffs."

AWS's continued investment in what matters

AWS isn't standing still. They're investing heavily in areas that matter for our clients:

AI and machine learning

AWS has a comprehensive AI/ML stack from low-level infrastructure to high-level APIs. SageMaker, Bedrock, and dozens of purpose-built AI services give our clients access to AI capabilities without building everything from scratch.

As AI becomes more critical, AWS's investment ensures our clients can leverage it.

Serverless and managed services

The trend toward managed services — where AWS handles the infrastructure and you focus on your code — continues accelerating. Lambda, Fargate, Aurora Serverless, and similar services reduce operational burden.

Our clients spend less on ops, more on their actual business.

Security and compliance

AWS's security and compliance capabilities are extensive. For clients with regulatory requirements — HIPAA, SOC 2, PCI, etc. — AWS provides the foundation. We help clients build on that foundation correctly.

Global infrastructure

AWS has more regions and availability zones than any other provider. For clients with global reach or specific data residency requirements, AWS delivers.

What this means for our clients

When you work with us, AWS specialization translates to concrete benefits:

Confidence

You're working with a team that knows the platform deeply. We've seen the problems. We know the solutions. We're not figuring it out as we go.

Efficiency

Projects move faster when the team isn't learning while building. Our expertise means less time researching, less trial and error, more direct paths to solutions.

Better architecture

The systems we build are designed by people who understand AWS's strengths and limitations. You get architecture that works well on the platform, not architecture designed generically and forced onto AWS.

Long-term partnership

We're not disappearing after deployment. When AWS releases new features that could benefit you, we know about them. When problems arise, we can help. When you're ready to expand, we understand your existing architecture.

Cost optimization

AWS billing is complex. We know the optimization strategies that actually work — reserved instances, savings plans, right-sizing, spot instances for appropriate workloads. Our clients consistently spend less than they would otherwise.

The honest tradeoffs

We believe in transparency. Choosing AWS-only has tradeoffs:

We can't help with Azure or Google Cloud projects. If you're committed to a different platform, we're not the right partner.

Some services are better elsewhere. Google Cloud has stronger Kubernetes origins. Azure has deeper Microsoft integration. For most use cases, AWS is excellent, but not universally superior.

AWS-specific skills don't transfer perfectly. If you ever moved to another platform, some of what we built would need rethinking.

We accept these tradeoffs because we believe the benefits of specialization outweigh the costs. For the businesses we serve — growing companies building on cloud infrastructure — deep AWS expertise delivers more value than broad-but-shallow multi-cloud capability.

The bottom line

We're all-in on AWS because we believe depth beats breadth.

We'd rather know one platform completely than three platforms superficially. We'd rather bring years of AWS experience to every engagement than figure it out alongside you. We'd rather recommend architecture we've proven than architecture we've read about.

This isn't the right choice for every technology partner. But it's the right choice for us — and, we believe, for our clients.

If you're building on AWS or considering it, our expertise is your advantage.

Entvas Editorial Team

Helping businesses make informed decisions